Megan Borgmeyer

About Megan Borgmeyer

As an outdoor enthusiast who loves hiking, camping, and spending time with my dog, I bring that same passion and energy into my role as a Creative Marketing Director. With a strong brand strategy and event planning foundation, I specialize in creating pet-focused experiences, including Bark-In Movie Night, the Easter Kong Hunt, and Pawtoberfest, that build community, boost engagement, and drive fundraising results.I lead integrated marketing campaigns across digital, print, radio, and TV, increasing brand awareness by 15%. My social media strategies have grown engagement and organic reach by 25%, while my work in partnership development and sales campaigns has helped launch 10+ initiatives with measurable success. I also produce monthly editorial content and ensure cohesive branding across all touchpoints.Using data-driven insights, I craft targeted email campaigns, design custom event web pages, and continuously optimize for marketing ROI. Whether planning a large-scale adoption event or developing a compelling brand narrative, I blend creativity, strategy, and heart to deliver meaningful, lasting impact.

Experience

1. Creative Marketing Director

   Poudre Pet & Feed Supply

   Jan 2025 — Present

   Design, plan, and execute engaging pet-centric fundraising events, such as adoption fairs, Bark-In Movie Night, Easter Kong Hunt, Dogust 1st, and Pawtoberfest-Partner with local animal shelters, rescue organizations, and pet service providers to drive participation and community engagement-Develop and oversee detailed event budgets, schedules, and logistics to ensure smooth execution-Identify and secure event sponsors, in-kind donations, and vendor partnerships to maximize resources and support-Lead promotional efforts through social media, email campaigns, press outreach, and grassroots community marketing-Coordinate all aspects of event logistics, including venue selection, permits, vendor arrangements, and pet-friendly accommodations-Implement safety protocols to protect the well-being of both animals and attendees-Supervise on-site activities including event setup, registration, contests, and donation stations-Monitor and analyze event performance through metrics such as attendance, engagement, and funds raised-Compile post-event evaluations and reports to measure impact and inform future event planning-Cultivate and maintain strong relationships with community partners, local businesses, and donors to enhance ongoing support

Education

• University of Wisconsin-La Crosse

  Bachelor's degree, Marketing