Megan Audette

About Megan Audette

Strategic Marketing Leader with over 15 years of experience driving growth and brand impact through data-driven product marketing, integrated go-to-market planning, and responsible innovation. Proven ability to align marketing strategies with business objectives, build high-performing teams with a player-coach mentality, and lead cross-functional initiatives that elevate brand strength, accelerate business growth, and fuel long-term customer engagement in complex, regulated environments.What sets me apart:• I’m at my best when the path isn’t clear – excelling in fast-paced, ambiguous settings with a unique ability to quickly distill complexity into clarity, align stakeholders and drive action • I’m a partner that people want to work, not just have to work with – building trust and consensus through collaboration, influence and adaptability while achieving results• I have a player-coach leadership style – driving strong team engagement while coaching, mentoring and inspiring by doing, not just leading• Proven ability to serve as a trusted advisor to senior leadership – synthesizing complex data and consumer insights into compelling narratives that influence decision-making and shape strategies

Experience

1. Senior Director, Strategic Marketing

   Ally

   Sep 2024 — Present · Charlotte, NC, US

   Handpicked to lead net-new holistic marketing strategy function. Pivotal in shaping the company’s marketing strategy by intersecting brand, business & culture through market intelligence, consumer insights & performance data, creating clear priorities derived from evolving enterprise vision, driving cross-functional collaboration and leading the organization’s evolution into the AI era — from GEO-informed consumer journeys to internal AI adoption and team upskilling- Created and implemented AI era marketing roadmap, redefining consumer journeys amid LLM emergence, enabling internal AI adoption to drive productivity and bottom line impact, and upskilling the team to build long-term capability- Transformed marketing into a data-driven organization – standardized briefs for structured inputs that enable better measurement, established cross-functional learning agenda to align testing with strategic objectives and introduced data and insight-led prioritization model for budget allocation- Identified need for enterprise audience strategy – developed target audience framework encompassing growth segments per line of business and emerging segments to help future-proof organization- Driving go-to-market strategy and brand evolution through consumer insights, market research, white space identification and a focus on how AI is impacting target & emerging consumer expectations and brand discovery

Education

• Coastal Carolina University

  Bachelors of Science in Business Administration, Marketing & Management

Skills

• Omniture Tracking
• Advertising
• Social Engage
• Online Marketing
• Event Management
• Management
• Social Networking
• Social Media Marketing
• Social Media
• Event Planning
• Marketing
• Marketing Strategy
• Google Analytics
• Specialties: Social Media Marketing & Content Marketing
• Strategy
• Email Marketing
• Radian6
• Web Analytics
• Integrated Marketing
• Marketing Communications
• Facebook