Megan McCrae
Toronto @JTI
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WORK HISTORY
Toronto @JTI
Set the strategic direction for JTI’s portfolio of value and super value brands and was fully accountable for all elements of the marketing mix; product development, trade, consumer and pricing strategy.
EDUCATION
Ivey Business School at Western University
Honours Business Administration, Business
ABOUT MEGAN MCCRAE
A disciplined, focused, and well-rounded professional with over 20 years of retail and CPG experience ranging from large established companies to fast-paced start ups in emerging industries. My robust experience in marketing management is complemented by several years’ experience in sales management, category management, communications and public affairs, providing a very well rounded knowledge base on both commercial and corporate management. In addition to being fully bilingual and having a strong educational foundation from the Richard Ivey School of Business, I have a strong ability to multi-task while driving projects to full completion. This comes coupled with proven strengths in strategy, consumer insights and strong leadership and people skills.
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