Megan Youngs

About Megan Youngs

A results-oriented marketing professional offering 16+ years of marketing experience with initiative, organizational management, and communication skills which are essential for success. Ability to prioritize and manage multiple projects simultaneously, including product life-cycle from strategic planning to tactical activities.

Experience

1. Director of Product Management

   DAP

   Oct 2020 — Present · Baltimore, MD, US

   Develop and lead the strategic product/platform roadmap for our largest and most profitable Caulks and Sealants platform to improve DAP’s rate of new product vitality and product portfolio development. This includes concept ideation, product positioning, concept validation, market share growth, financial assessment, and line structure impacts. Develop and validate robust product roadmaps that are balanced and aligned with corporate objectives which include a 3-5 year strategic plan to deliver and maintain new product vitality rates for each segment of business, healthy pipeline to include meaningfully unique concepts for development and annual new program launch targets. Conduct early-stage opportunity assessments, ideations, and concept development for new product opportunities from ideation to market launch. Drive new product development activities through Milestone and Stage-Gate product management processes. Portfolio management of competitive benchmarking, line structures, product life cycles, SKU rationalization, private label strategies, promotional planning, and commercialization investments. Provide and maintain clear definition of market segments while driving alignment within each of our category line structures. P&L Management: Establish and drive profitability within the assigned market segments, including supporting the creation of base and channel pricing, weighing the investments for product commercialization and the support of promotional assets and plans. Execute packaging and product messaging in accordance with corporate branding strategies, as well as executing the development, design and production of literature, signage, and marketing materials. Develop portions of the annual Corporate Marketing Plan, Long-Term Plan, Operating Plan & Growth and Strategy. Deliver strategic presentations to internal teams, business leaders and key strategic retail accounts. Lead, manage and develop direct and indirect reports and cross-functional teams.

Education

• George Mason University

  Bachelor of Science, Marketing

  2004 — 2008

Skills

• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Communications
• Competitive Analysis
• Budgets
• Sales
• Marketing
• Corporate Communications
• Inventory Management
• Coaching
• Leadership
• Healthcare
• Business Development
• Lead Generation
• Business Planning
• Project Management
• Business Strategy
• Strategic Planning
• Product Development
• B2b
• Microsoft Excel
• Management
• Team Building
• Customer Service