Megan Vasiliadis
Engagement & Marketing Senior Specialist @Boston Consulting Group (BCG)
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WORK HISTORY
Engagement & Marketing Senior Specialist @Boston Consulting Group (BCG)
Chicago, IL, US
Lead development of a weekly internal executive email for ~200 tech & digital leaders, highlighting firm priorities, go-to-market plays, and the latest in GenAI.Produce a monthly internal tech & digital newsletter for 1,400+ team members and a quarterly Learning & Development digest to support upskilling and awareness.Redesigned internal newsletters to improve clarity, engagement, and strategic alignment for busy leaders and consultants.Create a monthly Slack newsletter and run engagement campaigns that generate 100+ touchpoints per challenge—boosting virtual office culture.Elevate executive LinkedIn presence by crafting tailored profile enhancements, strategic post recommendations, and thought leadership blog content that drives engagement and reinforces personal brand authority.Co-developed and produced a live interview video series spotlighting leadership and innovation—supporting creative concepting, comms strategy, question development, and high-quality live production.Support all-staff offsite logistics including event communications, swag coordination, and execution.Recognized with BCG’s “Culture Carrier” award for consistently building community and driving virtual engagement.Proficient in Salesforce Marketing Cloud and Slack for content design, campaign execution, and digital communications.
EDUCATION
University of Illinois Urbana-Champaign
Bachelor of Applied Science (BASc), News Editorial Journalism
SKILLS
ABOUT MEGAN VASILIADIS
I’m a storyteller at heart and a marketer by craft, focused on making messages clear, engaging, and impossible to ignore.I love making processes more efficient, messaging more impactful, and culture more fun. At BCG, I’ve led internal comms across channels that reach thousands—from executive emails to Slack campaigns—and I’m proud to be known as a go-to team player who brings both big ideas and meticulous follow-through.I stay curious by regularly writing about GenAI, supporting event experiences, and keeping an eye out for what inspires people to engage. I was honored to receive BCG Platinion\'s “Culture Carrier” and BCG’s Business Services Tean awards, and I wear those badges with pride!
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