Megan Stamy

About Megan Stamy

As a highly experienced Sr. Marketing Manager and Digital Marketing Strategiest, I specialize in crafting and executing data-driven campaigns that drive demand generation and deliver measurable business growth. My expertise spans digital marketing, content creation, SEO/SEM optimization, social media marketing, and marketing automation.At Anritsu Corporation, I have led successful digital marketing campaigns that significantly boosted brand visibility and engagement. My ability to analyze market trends, coupled with a strategic mindset, allows me to create innovative marketing solutions that align with business objectives.I am passionate about leveraging digital technologies to enhance marketing efforts and achieve optimal results. My strengths include leading high-performing teams, optimizing campaign performance through data analytics, and continuously adapting strategies to stay ahead in a competitive market.Let’s connect and explore how we can drive growth and innovation together.

Experience

1. Sr Manager of Marketing Communications

   Anritsu

   May 2023 — Present · Dallas, TX, US

   Own and lead the company’s end-to-end demand generation strategy, driving pipeline acceleration and marketing-sourced revenue.• Proactively track and analyze campaign performance metrics, including KPIs, conversion rates, and ROI, to deliver actionable insights and data-driven recommendations to executive leadership• Built and continuously maintain a robust MarTech ecosystem integrating Demandbase, Uberflip, Pardot, Salesforce, and 6sense to optimize funnel performance.• Drive accuracy in campaign setup, lead tracking, and attribution to effectively quantify and demonstrate marketing’s contribution to business growth• Launched an AI email automation tool to improve SQL engagement, achieving a high qualified conversion rate in MQLs requesting a meeting with sales. • Developed and now oversee ongoing Account-Based Marketing (ABM) initiatives using Demandbase to enhance engagement and conversion within strategic enterprise accounts.• Lead and mentor a cross-functional marketing team, fostering collaboration, innovation, and performance excellence.• Manage a multi-million-dollar marketing budget with 100% accuracy, optimizing spend across digital, events, and content initiatives.• Partner closely with sales leadership to refine lead handoff processes, improve funnel conversion rates, and accelerate sales cycles.• Oversee partnerships with vendors and ad agencies to create data-driven, high-impact tactics that enhance campaign performance and ROI.

Education

• Southern Methodist University

  Certification, Digital Marketing

  2019 — 2020

• The University of Texas at Austin

  BA, Fine and Studio Arts

  1996 — 2000

Skills

• Direct Marketing
• Interactive Advertising
• Digital Strategy
• Digital Marketing
• Start-Ups
• Creative Direction
• Email Marketing
• Advertising
• Online Advertising
• Content Management
• Strategy
• Social Media
• Product Marketing
• Social Media Marketing
• White Papers
• Interactive Marketing
• Account Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Quality Assurance
• Marketing Communications
• Project Management
• Marketing
• Project Planning
• Integrated Marketing