Megan Smith

About Megan Smith

Goal-oriented digital marketing strategist with experience in all phases of client relationship and paid advertising management. Innovative developer of comprehensive marketing strategies based on client\'s long-term objectives. Detailed project management skills with the ability to influence short-term goals and timelines to ensure overall advertising efforts meet & exceed expectations. Effective in communicating and equipping multiple teams with the necessary resources to ensure client success, and help my clients grow their business. Committed to establishing longstanding relationships with clients to enhance their understanding of the consumer buying process, and achieve their long-term vision for their business. Specialties:Digital Marketing - Advertising Strategy - Client Relationship Management - Team Communication & Enablement - Project Management

Experience

1. Senior Product Marketing Specialist

   LocaliQ

   Aug 2020 — Present

   Collaborate with Product Managers to help formulate the go-to-market plans for a wide variety of customer-facing and prospect-impacting features• Deliver (or coordinate the delivery of) product marketing content (how-to guides, video tutorials, product release announcements, blogs) that engage customers and entice prospects• Maintain and communicate list of product updates for internal and external distribution• Develop and maintain materials that educate and enable an active sales team• Support Sales, Customer Success, Support, and Marketing teams with clear messaging around product releases and improvements• Conduct and maintain competitive analysis to inform both objection handling and market differentiation• Organize and help to execute on the solicitation and collation of customer feedback on messaging, packaging, and pricing proposals• Assist with Marketing awareness activities including webinars, trade shows, direct marketing, collateral and case studies• Support website and landing page copy-writing and content creation• Work with Product Designers on crafting compelling copy for use inside of our SaaS tools and reporting interfaces• Analyze and report on product marketing success metrics

Education

• LSU Shreveport

  Master of Business Administration (M.B.A.)

  2014 — 2015

• LSU Shreveport

  Bachelor of Science (B.S.), Marketing

  2010 — 2014

Skills

• Leadership
• Microsoft Office
• Critical Thinking
• Marketing
• Fundraising
• Higher Education
• Research
• Microsoft Excel
• Microsoft Word
• Social Media
• Social Media Marketing
• Event Planning
• Digital Marketing