Megan Shaffer
Lead Consultant at CareFirst BlueCross BlueShield
- Role
- Lead Consultant at CareFirst BlueCross BlueShield
- Location
- Baltimore, MD, US
- LinkedIn followers
- 500 followers
About Megan Shaffer
A proactive marketing professional with over six years of successful experience in strategy development, consumer insights, and marketing research analytics. I am passionately curious about consumer behavior!
Experience
Lead Consultant
CareFirst BlueCross BlueShield
Mar 2020 — Present
Work with business partners to understand and define key business problems and develop effective research solutions to meet those needs.• Direct and manage the activities of research vendors to ensure timely and high-quality deliverables.• Support the development and execution of research.• Communicate key findings and their implications to influence action within the organization.
Education
Susquehanna University
BA, Communications
2010 — 2011
New York University
Communications
2007 — 2008
The University of Georgia
Certificate, Market Research
2016 — 2017
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