Megan Shadrick

About Megan Shadrick

I specialize in leading complex digital initiatives—spanning CRM rollouts, customer journey mapping, and large-scale website builds—by aligning teams, clarifying scope, and reducing dependency on external partners.I’ve built trusted relationships across marketing, sales, and service teams by setting honest expectations, simplifying scope, and delivering strategic guidance that balances immediate needs with long-term outcomes.Currently leading enterprise-wide efforts to roll out CRM, standardize lead playbooks, and develop scalable customer experience strategies across all brands. Example of wins: accelerating company\'s full implementation timeline cut in half and launching multiple brand sites. By focusing on internal capability building, I help organizations improve speed, cost-efficiency, and alignment with brand needs.

Experience

1. Sales and Marketing Technology Manager, Digital Services

   PlayCore

   Jul 2021 — Present · Chattanooga, TN, US

   Day-to-day responsibilities are the following:Administering project life cycle with keen focus and interest in web development and software operations; communicating with brand experts to regulate and express project scope, goals, timeline, responsibilities, and achievements for SaaS Applications; creating KPIs and ROI analysis while assuring technology aligns with brand value proposals; developing audits and reports for PlayCore brands on usage and engagement of digital service technology.Below are my notable accomplishments:• Improved overall organizational efficiency by providing exceptional training regarding the utilization of standards for digital services technology.• Drove 20-25% lead conversion year-over-year growth by successfully completing website development projects.• Spearheaded the creation of a comprehensive corporate marketing playbook and implemented a highly effective lead management strategy.• Achieved exceptional results by boosting project completion rate by more than 150%.• Directed five partners for more than 20 projects by delivering exceptional training and services.• Ensured timely project completion by systemizing multiple processes and procedures for development partners and brand experts.

Education

• Hannibal-LaGrange University

  Master of Arts (M.A.), Organizational Leadership

  2015 — 2016

• Hannibal-LaGrange University

  Bachelor's degree, Communication and Media Studies

  2009 — 2013