Megan Scheer

Director, Product Marketing @DaVita Kidney Care

Denver, CO, US

I drive the go-to-market strategy, positioning, and messaging for DaVita’s product offerings.Go-to-Market Strategy & Execution:• Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements, considering market trends, competitive landscape, and target audience.• Collaborate with product management to define launch plans, including timelines, messaging, and resource allocation.• Track and analyze the performance of go-to-market initiatives, making data-driven adjustments to optimize results.Market Intelligence & Customer Insights:• Conduct thorough market research, competitive analysis, and customer segmentation to identify opportunities and unmet user needs.• Develop a deep understanding of the user journey, including pain points, decision-making criteria, and information sources.• Translate market insights into actionable recommendations for product development and marketing strategies.Product Positioning & Messaging:• Develop and maintain clear, concise, and compelling product positioning and messaging that differentiates our products/services from the competition.• Create and maintain product marketing content, including website copy, presentations, case studies, and enablement materials.Product Team Enablement:• Equip the leadership team, business development, customer comms/support, and field leader functions with the knowledge, tools, and resources they need to effectively promote our products.• Develop and deliver training programs (Lunch & Learns, etc.) on product positioning, competitive differentiation, and value proposition.• Create and maintain enablement materials like messaging guides and other product collateral.Team Leadership & Development:• Lead, mentor, and develop a team of product marketers, fostering a high-performance culture of collaboration, innovation, and accountability.• Set clear goals and expectations for team members, providing regular feedback and coaching.

Ball State University

Bachelor of Arts (B.A.)