Megan Raftery
Marketing Automation and Operations, Assistant Vice President @State Street Investment Management
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WORK HISTORY
Marketing Automation and Operations, Assistant Vice President @State Street Investment Management
Responsible for managing the marketing automation technology platform (Marketo) and heavily influence the road map for the North America team- Partner with sales leadership to scope out and implement sales enhancements to reduce sales functions and create efficiencies- Created the North America direct marketing program targeting independent wealth managers and advisors- Increased direct marketing engagement rate benchmarks by 15%- Implemented Marketo Best Practices for all North America programs- Using Marketo and Salesforce integration, designed and built automated systems for lead delivery and notifications to internal sales team and relationship consultants- Execute lead generation programs and nurture campaigns to further qualify leads and contacts- Collaborate with IT business partners, channel marketers and sales leaders to build and integrate new technologies with Marketo and Salesforce ensuring all client and prospect activities are properly captured and reported.(i.e. Drift, Zoom, On24)
EDUCATION
Boston University
Bachelor of Arts - BA
Boston College
Master of Science - MS
SKILLS
ABOUT MEGAN RAFTERY
I am an experienced digital marketing management professional with extensive experience…
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