Megan Robison Hulsman
Senior Manager, Digital Campaigns & Lifecycle Marketing @American Woodmark
Signup · Get unlimited contacts
WORK HISTORY
Senior Manager, Digital Campaigns & Lifecycle Marketing @American Woodmark
Winchester, VA, US
Focus on the core of customer relationships, delivering 1:1 communications that anticipate and answer customers’ needs across their lifetime, while developing strategies to grow brand awareness and loyalty. o Architect the lifecycyle marketing strategy to deliver on engagement and retention across multiple touch points and channels such as email, social media, SMS, direct mail, and the eCommerce experience. o Define key metrics and monitor lifecycle KPIs to garner insights on consumer behavior and drive actionable next steps, including an A/B testing roadmap.o Drive data strategy to align analytics initiatives with organizational goals, enabling data-informed decision-making across the company.o Launched new eCommerce brand targeted to Florida market with an omnichannel marketing approach. Drove brand awareness, engaged leads already in the home improvement funnel, and continued re-engaging those leads to convert to sales. Delivered 31.6 million impressions with minimal media budget for SEO, social and display. o Increased Waypoint Living Spaces digital leads 56% through Adobe Marketo Engage efficiencies and SEM campaigns. o Developed 20+ engagement campaigns for multiple brands utilizing Adobe Marketo Engage. Campaigns exceeded open rate benchmark by 20+% and CTR by 5+%. o Implemented 50+ A|B tests for eight brands to enhance website functionality and optimize user journeys.
EDUCATION
Appalachian State University
Bachelor of Science - BS, Elementary Education (Concentration, English)
ABOUT MEGAN ROBISON HULSMAN
I build relationships! As a social and digital marketing strategist, I create winning brand campaigns and immersive community experiences, synergistically engaging consumers, influencers, and business-to-business partners. Prior to my current role with American Woodmark, I advanced across positions for appliance manufacturing giant, GE, with an early career in community relations for Texaco, Inc. in New York. I thrive in driving digital optimization and growth across the everchanging landscape.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.