Megan Pawlowski

Principal Marketing Associate for Social Channels, U s Card, Growth Marketing @Capital One

Washington, DC, US

Develop and own YouTube and Programmatic Display (on DV360) paid marketing strategy for Capital One U.S. Card. Design and execute multi-channel marketing programs targeting priority accounts through personalized campaigns across content, digital channels, and ecosystem partnerships.• Partner with cross-functional teams including Sales, Partner Marketing, and Operations to prioritize target accounts and activate integrated marketing experiences. Translate insights and results into clear updates for stakeholders and leadership, providing actionable recommendations for ongoing optimization.• Manage relationships with internal brand team/external agencies and vendor teams to create and execute content. • Manage messaging around celebrity assets. Manage large budgets and complex testing agendas.• Design and implement experiments to rapidly identify and scale winning strategies to drive growth.Test and codify new marketing approaches into repeatable, data-driven programs aligned to business priorities.• Analyze performance data and account signals to optimize campaigns, refine targeting strategies, and inform next-step actions (utilizing incremental data as well as last touch attribution).

IES Abroad

Spanish Language and Literature

The University of North Carolina at Chapel Hill

Bachelor's degree, Double major in Peace, War, and Defense and Communications