Megan Padden
AVP, Creative Director | Redken
- Role
- AVP, Creative Director Redken at L'Oréal
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
AVP, Creative Director Redken
Jul 2022 — Present
As a creative lead, I oversee a cross-functional team of designers across print, video, eCommerce, and retail—driving 360° brand storytelling from concept through execution. In partnership with the SVP Chief Creative Officer and Global Marketing leadership, I led Redken\'s creative renovation: modernizing the visual identity and elevating the brand across digital, social, video, and in-store experiences.I ensure brand cohesion at every touchpoint—from identity and campaign work to eCommerce and retail merchandising—anchoring all creative in a consistent, strategic vision. My scope includes global campaign development, agile content creation (how-to tutorials, product education, seasonal storytelling), and full art direction across eRetail, in-salon education, and digital platforms.I oversee photoshoot budgets from large productions to smaller activations, fostering collaborative relationships with outside vendors that enhance our creative capabilities and ensure reliable, high-quality execution.
Education
Mediterranean Center for Arts & Sciences
Graphic Design and Photography
2010 — 2010
Lorenzo De' Medici
Graphic Design and Photography
2011 — 2011
Salve Regina University
Bachelor of Fine Arts (BFA), Graphic Design and Photography
2008 — 2012
Skills
- Adobe Acrobat
- Css
- Indesign
- Portrait Photography
- Portraits
- Wordpress
- Microsoft Word
- Html
- Cs6
- Graphic Design
- Illustrator
- Microsoft Office
- Photoshop
- Digital Photography
- Powerpoint
- Photography
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