Megan McNicholas
Media Sales & Marketing Strategy Executive | CBS | Paramount+ | Pluto TV |
- Role
- Account Executive at Paramount
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Megan McNicholas
A native Philadelphian partnering with businesses looking to boost brand recall, compete…
Experience
Account Executive
Sep 2019 — Present · Philadelphia, PA, US
Responsible for growing existing accounts as well as developing new business partnerships- Engage in sales calls and presentations to key decision makers on behalf of both CBS3/CW Philly and all CBS Owned and Operated Television Stations in an effort to increase revenue and market share- Develop and execute action plans for each account with marketing solutions customized to meet each individual client’s target audience- Present CBS programming, Tent Pole events and CBS Digital opportunities to existing and new business targets including direct clients, agency buyers, planners and executives- Develop and maintain strong relationships with market decision makers, providing top notch client service through maintenance of schedules and constant client communication- Project and forecast activity on all accounts, maintaining a strong knowledge of the Philadelphia marketplace
Education
University of South Carolina
Master of Business Administration - MBA, Summa Cum Laude
Bloomsburg University of Pennsylvania
BA
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