Megan Martin
Senior Product Manager, MarTech at Amazon
- Role
- Senior Product Manager, Marketing Technology at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Megan Martin
Seasoned professional with over 12 years of experience in program and project management and more than 4 years in product development. Proven expertise in risk management, data analysis, E2E product development, and project execution. Adept in driving high-impact technical projects and leading the integration of new technologies and product features into existing systems. Brings 8+ years of operational and retail experience, specializing in process improvement, operational integration, PMO strategy, standardization, and change management.
Experience
Senior Product Manager, Marketing Technology
Mar 2025 — Present
Define and own the product vision, roadmap, and KPIs for marketing technology platforms (CDP, marketing automation, analytics tools).• Partner with marketing, sales, data, and engineering teams to gather requirements, translate business needs into technical specifications, and prioritize feature development.• Leads vendor evaluation, contract negotiation, and integration of third-party MarTech solutions.• Oversee end-to-end implementation of marketing technology initiatives, from discovery through launch and adoption.• Drives automation, personalization, and campaign measurement capabilities to improve marketing efficiency and ROI.• Creates training resources and enablement programs to ensure high adoption and effective use of MarTech tools.• Partnered with cross-functional teams (TPMs, PMs, SDEs) to align roadmaps, prioritize features, and deliver new MarTech tooling • Translated cross-functional business needs into technical requirements and marketing use cases to help streamline feature delivery and reducing admin time managing campaigns.• Automated personalization workflows, resulting in a 5% uplift in email campaign engagement.
Education
Pacific Lutheran University - School of Business
Master of Business Administration (MBA)
2017 — 2018
Pacific Lutheran University
Bachelor of Business Administration (BBA), Human Resources / Management
2009 — 2013
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