Megan London-Lago

WORK HISTORY

EDUCATION

SKILLS

ABOUT MEGAN LONDON-LAGO

Hi, I’m Megan, thanks for stopping by! If asked to describe myself in 40 characters or less, I’d say, “I’m a marketing strategist that loves data.” (37/40). While many marketers enjoy ideating over new tag lines or big media ideas, I’m the data-driven marketer that thrives with technical challenges. If you ask me for a tagline, I’ll come back with an entire owned channel strategy that reaches (and resonates with) your most important audiences. Call me nerdy, but digging into data and unlocking advanced MarTech solutions to engage with your known customers is what inspires me as a marketer. Throw me your biggest problem and I’ll find a solution that not only delivers against the ask but exceeds expectations. One of my superpowers is my unique ability to uncover details, often seeing tiny cracks that nobody else has noticed, to create a strategic roadmap that combines data, tech and marketing. I am a great connector and communicator that not only can rally the troops but I also possess the unique ability to inspire others. As a natural leader, I have endless examples of how my team and I have accomplished greatness. Here I am telling you, but let me show you:• Identified a huge growth opportunity and onboarded Amazon.com as a new owned marketing channel that resulted in a significant addition of 13B (yes, billion) annual impressions. • Used my deep understanding of the role of marketing channels to help build an integrated launch strategy for Amazon Grocery Subscriptions and was awarded Amazon’s Worldwide Grocery “Better Together” award for the management of a pre-launch multivariate test that ultimately informed our go-to-market strategy. • Developed persona-based audience strategies that helped us resonate more with customers and led to a 25% YOY increase in campaign click through rates.• Implemented the first personalized marketing strategies for the business by tapping into Amazon resources which increased the channel’s attributed sales volume by +35% YOY. While it may sound cliché, the hand-on-heart truth is that I love working to find marketing solutions that help businesses increase sales. As someone that is intrinsically motivated, this is the stuff that gets me out of bed in the morning. I bring high-energy, high work ethics and a curious nature to every project I lead. This curiosity is what motivates me to find the best data and tech solutions and enables me to bring the best solutions to the table.