Megan Lloyd Payne
Director, Brand & Customer Strategy @Highlights for Children
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WORK HISTORY
Director, Brand & Customer Strategy @Highlights for Children
EDUCATION
Ohio University
Bachelor of Science in Interpersonal Communications (communications studies)
SKILLS
ABOUT MEGAN LLOYD PAYNE
As Director of Brand and Customer Strategy at Highlights for Children, I lead the development and execution of integrated brand and customer strategies that advance the company’s mission, vision, and long-term goals. My role spans brand positioning, strategic communications, and customer experience, and marketing campaign planning, public relations, and cause marketing with oversight of organic social media, community management, and content marketing to ensure cohesive, meaningful engagement across channels.I’m passionate about building brand experiences that inspire, educate, and empower children and families. I bring a data-informed, storytelling-led approach to growing brand awareness and consideration, deepening engagement, and fostering long-term loyalty. Working closely with cross-functional teams and external partners, I’ve helped launch and scale full-funnel marketing campaigns, products, and initiatives that align with organizational priorities and strengthen our connection with the audiences we serve.
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