Megan Krtek
Sr Communications, Content and Brand Manager
- Role
- Sr Communications, Brand and Content Manager at Uniti Group Inc.
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Megan Krtek
Accomplished senior communications professional with 10+ years of proven experience in B2C and B2B internal and external communications, brand strategy, and media relations. Expertise in leading communications strategies, campaigns, content, and compelling messaging to elevate brand presence and reach target audiences. Highly skilled in earned media tactics, executive communications, employee communications, and social media with a proven track record of delivering measurable business impact. Ability to quickly learn the language of new industries. megankport.wordpress.com
Experience
Sr Communications, Brand and Content Manager
Apr 2021 — Present
Earned two promotions in three years; formerly managed a team focused on B2B brand strategy, content, and communications. After a re-org, currently leading all internal and external communications for B2B brand, as well as localized, strategic campaigns for B2C brand. Writing and distributing press releases, pitching media and executing campaigns within 18 priority markets. Contributed to +31% Y/Y growth via 8.27k mentions in online, print, TV, radio; generated $75.3M in free Advertising Value Equivalent and #1 Share of Voice amongst competitors with an editorial reach of 17.2%,12.2% views, and 75.2% engagement in 2024.Spearheaded B2C earned media campaigns across Southeast and Midwest, driving 400k UVM with press releases in 2024.Developed B2B media strategy to double impressions and increase key outlet coverage by 60%(launching 2025).Grew organic social engagement by 60% and increased and follower count by 30% in 2024.Led campaign for Small Business Month, generating $19,450 in sales and 300k+ UVM.Oversaw content strategy across email, social media, website, blogs, and video; managed content budget and agency relationships.Managed brand and led a brand refresh, enhancing visual identity and implementing data-driven messaging.
Education
University of Missouri
Bachelor of Arts (B.A.), Journalism - Strategic Communication
2010 — 2014
Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Microsoft Office
- Wordpress
- Social Media
- Blogging
- Media Relations
- Public Relations
- Branding
- Copywriting
- Photoshop
- Indesign
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