Megan Janowicz

Owner, North Star Creative Co.

Role: Senior Media Buyer Senior Account Executive at Marshall Advertising
Location: Columbus, OH, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

Experience

Senior Media Buyer Senior Account Executive
Marshall Advertising
Oct 2001 — Present · Tampa/St. Petersburg, FL, US
Planning, negotiating and buying media (television, cable, outdoor, radio, online, out-of-home and non-traditional). Has worked on several marquis accounts including The Tampa Bay Lightning, Suncoast Credit Union, WFLA-TV (NBC Affiliate), State Farm Catastrophe Advertising, Kane\'s Furniture and The Tampa Boat Show (to include PR). Excellent relationships with vendors and clients.

Education

Indiana University Bloomington
Bachelor's Degree, Journalism
1996 — 2000

Skills

Digital Marketing
Cable Television
Outdoor Advertising
Fitness Instruction
Broadcast Television
Smartplus
Client Relations
Account Management
Sales
Media Planning
Customer Service
Advertising
Social Media Marketing
Microsoft Excel
Powerpoint
Media Buying
Data Analysis
Client Services
Social Media
Marketing
Public Relations
Management
Fitness Training
Marketing Strategy
Merchandise Planning
New Business Development
Radio Promotions
Press Releases

Contact information

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Work email
•••••@marshalladvertising.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Marshall Advertising

Advertising Services · 26 employees · Founded 2000 · Tampa, Florida, United States

Officially” we’re a strategy focused media buying agency, but we’re a little rebellious and refuse to be put in a tiny box. The truth is… we do so much more for our clients beyond negotiating rates, building schedules and assessing results. Our team of media experts use innovation and drive to partner with clients to help them maximize their overall brand reach and achieve individual tactical goals. What else can we do? Audit internal marketing efforts to find inefficiencies, missed opportunities, and areas to maximize. Educate internal stakeholders on emerging platforms, changing media landscapes, best practices and more. Provide constructive feedback on marketing assets and often A/B test materials ahead of a big marketing push. We are often a second or third set of eyes on internal research – even helping craft research parameters to get actionable insights. Negotiate partnerships with our clients and other vendors – including trade deals and sponsorships. Treat our clients like we are an extension of their marketing efforts – learning about internal pain-points to find out how we can offer support. Oh yeah – and we also secure impactful paid media for our clients across all forms of media – and we do mean all! Cable, out-of-home, radio, broadcast, streaming radio, podcasts, direct mail, social media, digital media, influencer marketing, sponsorship deals – you’d have to work hard to find a platform or format we’re not familiar with. Marshall Advertising has been around for 20 years and has nearly 250 years of marketing and media buying experience between us (yes – we did the math)! Our clients stick with us because we operate as an extension of their internal marketing teams. We buck the trend of the big agencies by making sure all our clients benefit from the diverse array of experience and talents on our team – no silos and no entry level AE’s to work through. Access all our platforms through our Linktree: linktr.ee/marshall

marshalladvertising.com

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Experience

Senior Media Buyer Senior Account Executive

Education

Indiana University Bloomington

Skills

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