Megan Hurtuk

About Megan Hurtuk

I’m a commercial and growth strategist with a track record of innovating and disrupting premium categories. I’ve led business growth in competitive markets, reinvented established brand positions and created new-to-world opportunities.My expertise is growing premium and lifestyle brands by redefining possibilities, launching new categories and identifying new market segments and trends. I’ve helped established brands compete in new markets, as well as worked with emerging companies to launch new-to-category products. I’m known for challenging the status quo, pushing category boundaries and anticipating the next new thing. I have over 15 years’ experience working with businesses of all sizes identifying opportunities and developing game-changing go-to-market strategies across categories, services and products. I’ve worked with multi-functional teams, agencies and C-suite executives, and have experience launching in domestic and international markets to expand presence and gain market leadership. Specialties: Global Brand Building, Commercial Strategy Development, Marketing Excellence, Innovation, Product Development, Portfolio Strategy & Activation, Consumer Connection, Market and Trend Analysis, Category Management, Startups, Team Leadership

Experience

1. Head of Marketing, Non-alcoholic Beverages

   Diageo

   Oct 2024 — Present

   Leading Marketing for Diageo\'s Non-Alcoholic Beverages division, bringing together Ritual Zero Proof and Seedlip, the two biggest players in the market with 60% share.

Education

• The Ohio State University Fisher College of Business

  BSBA, Marketing

  2001 — 2005

Skills

• Marketing
• Product Management
• Sales
• Beer
• Alcoholic Beverages
• Marketing Communications
• Market Planning
• Brand Development
• Marketing Management
• Beverage Industry
• Brand Management
• Marketing Strategy
• Account Management
• Customer Insight
• Event Management
• Trade Marketing
• Social Media
• Event Planning
• Competitive Analysis