Megan Hoerster

Media Buyer at 84.51°

Role
Media Buyer at 84.51˚
Location
Glen Ellyn, IL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Megan Hoerster

I’m a dynamic marketing professional with a marketing degree from UW–Madison and a strong foundation in digital strategy and brand engagement. My experience in influencer outreach, social media strategy, and brand activations has enabled me to build meaningful relationships, lead impactful collaborations, and execute high-level marketing initiatives that drive results.With a deep understanding of wellness, culture, and digital marketing, I thrive at the intersection of strategy and creativity. I’m passionate about working with brands in sustainable fashion, wellness, and social impact—crafting authentic campaigns that inspire, engage, and create lasting change.

Experience

  1. Media Buyer

    84.51˚

    Aug 2025 — Present · Chicago, IL, US

    Set up, manage, and optimize daily campaigns across The Trade Desk and major social channels including Facebook, Instagram, Snapchat, and Pinterest- Execute paid digital media plans and ensure campaigns launch accurately, on time, and in alignment with client goals and internal standards- Tag and traffic digital creative assets to ensure proper delivery and measurement across platforms- Monitor in-flight performance by reviewing pacing, budgets, and delivery, providing optimizations to improve efficiency and hit KPI targets - Produce reporting that summarizes performance trends and offers data-backed recommendations designed to strengthen campaign results- Partner closely with campaign operations, account management, and sales to maintain clear communication on campaign status, performance, and next steps- Provide platform expertise across programmatic and social channels and support knowledge-sharing within the team

Education

  • University of Wisconsin-Madison

    Bachelor of Business Administration - BBA, Marketing, Certificate in Digital Studies and Political Science, 3.92 GPA

    2021 — 2025

  • Wisconsin School of Business

    Bachelor of Business Administration - BBA, Marketing

    2021 — 2025

  • GLENBARD WEST HIGH SCHOOL

    High School Diploma

    2017 — 2021

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Megan Hoerster — Media Buyer at 84.51˚ in Glen Ellyn, IL, US | Unifers