Megan Hodel

About Megan Hodel

Global marketing leader specializing in product marketing and partner management. Managing B2B partnerships to develop global B2C marketing strategies for the world’s leading technology, media ISVs and gaming companies including Amazon, Google, Netflix, Disney, Warner Media, Spotify, Apple, EA, Ubisoft and more. Achievements include building Microsoft’s Xbox entertainment marketing strategy from the ground up. Demonstrated expertise operating across complex, global organizational structures at all levels leveraging integrity, compliance, and a growth mindset to deliver impact. Consistently achieved ~90% Microsoft partner satisfaction rating for 5+ years.Strengths & SpecialtiesPartnership Management | Integrated Marketing | Product Marketing | Strategic GTM (Go-to-Market) Development | Marketing Communications | Cross Category & Team Collaboration | E-commerce | Digital & CRM | Social Media | Brand Creative | Analytics | Budget Management

Experience

1. Senior Global Marketing Manager, Media & Entertainment Partnerships, Consumer Sales Organization

   Microsoft

   Jul 2019 — Present

   Owned and led partner account management and marketing strategy development for top tier media partners with goal of driving consumer adoption and monetization for streaming app experiences across Microsoft platforms and services including Xbox, Windows, Surface, Microsoft Rewards & Game Pass. Key results include consistent ~+15% budget forecast, 4.75 partner satisfaction rating YoY. • Created and facilitated unique, one-of-a-kind integrated GTM campaigns bringing together the world’s most popular streaming content such as Game of Thrones, House of the Dragon, Stranger Things, The Witcher, The Mandalorian, and Black Widow with Microsoft’s world class products and services including Xbox, Xbox Game Pass, Windows, Surface, Bing & Microsoft Rewards. Strategies resulted in an average 20% increase in consumer acquisitions and sales, millions of earned media impressions and traffic to point of sale channels. • Manage team of 8+ marketers overseeing omni-channel marketing implementation, asset management, data analytics tracking, reporting.• Owned management of multi-million-dollar budget, including influencing forecasts, allocation, and spending against critical business priorities. All budgets managed within spend and executed on time. Test & learning across new channels resulted in +150% in traffic to Microsoft channels. • Developed best practices and process frameworks for Partner management including monthly and QBR business and marketing reviews, marketing campaign and content tracking and prioritization processes resulting in improvements to team time management and organizational improvements and increased partner satisfaction. • Influenced Engineering, Business Development, CELA, Brand & PR teams to prioritize and incubate new programs, feature and UI development, partner offers including marketing deal currency, give/gets and partner negotiations. • Regularly present monthly business insights, impact, upcoming plans to Microsoft CVP & GM leadership.

Education

• WSU - Edward R. Murrow College of Communication

  Bachelor of Arts - BA, Communications, Sociology & Fine Arts

Skills

• Social Media Communications
• Partner Management
• Crm
• Entertainment
• Integrated Marketing
• Multi-Channel Marketing
• Product Management
• Online Advertising
• Online Marketplace
• Media & Entertainment
• Strategy
• Digital Marketing
• Partner Development
• Partner Program Development
• Retail Category Management
• Marketing
• Marketing Event Planning
• Strategic Planning
• Strategic Partnerships
• Online Marketing
• Retail Marketing
• Email Marketing
• Competitive Analysis
• Product Marketing
• Social Media Marketing