Megan Handy

About Megan Handy

Data-driven growth marketer focused on maximizing profitability through organization, analysis, and strategic execution. Experienced across multiple marketing platforms, with a strong aptitude for performance analysis, structured reporting, and translating insights into effective growth strategies for both companies and clients.

Experience

1. Senior Growth Marketing Associate

   PetScreening

   Dec 2024 — Present

   Head of Strategy and Growth for the new Short Term Rental Product with PetScreening - Strategic Planning and Execution: Driving marketing initiatives to achieve brand growth and engagement goals- Drive strategy for campaigns, email marketing, content creation, and optimization (SQLs, MQLs, Opportunities, Clients)- Campaign Management: Overseeing large-scale campaigns and ensuring alignment with company objectives- Cross-Functional Collaboration: Working closely with internal teams to coordinate efforts and deliver impactful results- Market Event Planning: Leading efforts to expand PetScreening’s footprint through market events and innovative strategies- Data-Driven Decision Making: Leveraging analytics and insights to guide strategies and measure success- Brand Leadership: Positioning PetScreening as an industry leader through messaging, media, campaigns and forward-thinking marketing solutions- Launch creative projects and campaigns to achieve quarterly and annual goals- Supporting the creation SAS dashboards and reports to better support marketing initiatives and provide sales with better information (Astrato, HubSpot, Tableau)

Education

• University of North Carolina at Charlotte

  Communications

  2016 — 2020