Megan Hahn

About Megan Hahn

As a strategic, data-driven Marketing Manager, I bring over 15 years of experience leading brand storytelling, go-to-market strategies, and integrated campaigns across retail, outdoor, wellness, and consumer brands. My expertise lies in translating product innovation and complex technical features into compelling consumer narratives that drive engagement, brand loyalty, and revenue growth across digital, retail, and experiential channels. I excel in product lifecycle marketing, leveraging consumer insights, and fostering cross-functional collaboration with product, merchandising, creative, and sales teams to deliver high-impact launches. My approach is deeply rooted in understanding the \'why\' behind consumer behavior, especially within the active and outdoor lifestyle I personally embrace through hiking, snow sports, and surf culture. This passion isn\'t just a hobby; it\'s a lens through which I craft authentic stories and build communities around purpose-driven brands. I\'m a collaborative leader who thrives on empowering teams and translating big-picture visions into actionable strategies that resonate with consumers and deliver measurable results. I\'m proud of a track record that includes leading full-funnel go-to-market campaigns that increased partner engagement by 30% and generated over 250K digital impressions for a sustainability nonprofit. I\'ve successfully grown a private wellness client base by 75% year-over-year with a remarkable 100% retention rate. My strategies have boosted post-launch SaaS product adoption by 22% through optimized onboarding and lifecycle communications, and generated 1.2M impressions for new product launches through influencer campaigns. I\'ve also managed multi-million dollar marketing budgets, including a $30M broadcast advertising budget and an annual $200M+ retail marketing budget, where I increased member renewal engagement by 18%. Through strategic reporting and cross-functional partnerships, I\'ve reduced program costs by 20% and increased sales margins by 10%. I\'m always eager to connect with fellow innovators, collaborate on impactful projects, and explore opportunities where my blend of strategic marketing leadership and passion for purpose-driven brands can make a real difference. Let\'s connect!

Experience

1. Marketing Operations Partner

   Corepower Yoga

   Nov 2025 — Present · Bellevue, WA, US

   SELECT ACHIEVEMENTS & RESPONSIBILITIES- Lead end-to-end studio operations and team performance, overseeing hiring, onboarding, training, scheduling, and payroll while driving sales growth through KPI management, conversion optimization, and exceptional guest experience delivery. Translate consumer insights into revenue-generating initiatives, including programming, events, partnerships, and in-store activations, while coaching teams to effectively sell product offerings, strengthen brand storytelling, and increase customer loyalty and lifetime value.

Education

• University of Illinois Chicago

  Bachelor of Science, Business Administration; Marketing

• UC San Diego Extended Studies

  Integrative Nutrition

• Flagler College

  B.S., Business Administration

Skills

• Market Analysis
• Email Marketing
• Management
• Market Planning
• Loyalty Marketing
• Direct Marketing
• Competitive Analysis
• Creative Direction
• Strategy
• E-Commerce
• Project Management
• Business Process Improvement
• Product Marketing
• Broadcast
• Marketing
• Yoga Instruction
• Segmentation
• Strategic Planning
• Mobile Marketing
• Sales
• Customer Relationship Management (Crm)
• Forecasting
• Advertising
• Media Buying
• Proposal Writing
• Brand Management
• Marketing Strategy
• Fitness Training
• Yoga
• Marketing Research
• Customer Acquisition
• Nutrition Education
• Catalogs
• Budget
• Budgets
• Direct Mail
• Market Research
• Crm