Megan Hague
Group Account Director @Tracy-Locke
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WORK HISTORY
Group Account Director @Tracy-Locke
Chicago, IL, US
Client Business lead driving strategic growth initiatives for both Diageo Spirits and Blue Diamond Almonds. Leading a cross functional team in developing data/insight backed commerce creative campaigns intended to elevate the consumer experience and drive conversion. Key specialization in the development and in market execution of Portfolio Brand strategies across key National and retailer specific activations.
EDUCATION
Northwestern University
M.S., Integrated Marketing Communications
University of Missouri-Columbia
Journalism, Strategic Communications (Advertising)
SKILLS
ABOUT MEGAN HAGUE
As a results and data-driven integrated marketing professional, I have a passion for developing actionable brand strategies and digital solutions that are not only relevant but also engaging to their intended audiences. My work reflects a desire to develop innovative branding strategies that drive business growth and profitability by skillfully aligning a brand’s identity with an audience need. As a strong qualitative, analytical and strategic thinker, I value professionalism and the power of team collaboration when solving client challenges.Specialties: Brand Strategy • Branding for Social Media and Mobile Environments • Client Needs Assessment • Brand Positioning & Messaging • Presentations • Project & Budget Management • Problem Resolution • Time Management • Team Building & Leadership
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