Megan Fedie
Director | Consumer Insights | Shopper Insights | Brand Positioning | New Product Innovation | Qualitative Research | Quantitative Research | CPG | Alcohol Beverage | Consumer Targeting
- Role
- Director, Na Insights - Mdc & Shopper Insights at Suntory Global Spirits
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Megan Fedie
Results-driven marketing and consumer insights enthusiast with over fifteen years of experience building world famous consumer packaged goods (CPG) brands. Demonstrated value in consumer and shopper insights, qualitative and quantitative market research, client management, and business analysis. Strong storytelling and analytical skills. Leads with an entrepreneurial spirit and focuses on driving growth in Packaged Food and Spirits categories. Thrives on telling stories to inspire stakeholders and strategic decision making.
Experience
Director, Na Insights - Mdc & Shopper Insights
Jan 2025 — Present
Education
Wisconsin School of Business
Marketing and International Business
2002 — 2006
Skills
- Sales
- Forecasting
- Market Research
- Assortment
- Retail
- Consumer Insight
- Category Insights
- Inventory Management
- Client Relations
- Data Analysis
- Leadership
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