Megan Doyle

About Megan Doyle

I am a results-driven marketing professional from Louisville, Kentucky, with a strong passion for brand building, on-premise activation, and strategic partnership development within the CPG and spirits industries. I currently work at Sazerac Company, where I focus on growing account share, strengthening key relationships, and executing impactful brand experiences at the local market level.Areas of interest: packaged goods, brand management, hospitality, consulting, professional presence, food and beverage.🧇In my role at Sazerac, I have grown overall account share by 46 percent in six months, collaborated with more than 80 on-premise accounts, and ideated and executed creative events that support the full Sazerac portfolio. I am especially passionate about bringing brands to life through education, tastings, menu placements, and experiential marketing that drives both visibility and long-term partnerships.Previously, I served as a Brand Marketing Intern at Heaven Hill, where I supported eight brand portfolios through brand audits, competitive analysis, social media strategy development, and campaign execution. This role strengthened my ability to analyze market dynamics, identify growth opportunities, and deliver actionable insights to executive leadership while maintaining strong brand alignment.During my senior year of college, I partnered with E and J Gallo Winery as part of a client-based challenge, where my team of eight was selected as the winning group. Acting as consultants on Gallo’s RTD brand, ViBE, we developed a strategic recommendation focused on positioning, target consumer identification, and go-to-market execution, sharpening my skills in cross-functional collaboration, strategic thinking, and presentation to senior stakeholders.

Experience

1. Market Development Representative on Premise

   Sazerac Company

   Jun 2025 — Present · Indianapolis, IN, US

   Grown overall account share by 46 percent within a six-month period through strategic placements and consistent account support- Built and maintained strong relationships with more than 80 bars, restaurants, and on-premise partners throughout the Indianapolis market- Led bourbon education events and guided tastings for both staff and consumers to drive brand knowledge and engagement- Increased brand visibility in accounts where Sazerac previously had little to no presence- Provided hands-on support with samplings, POS execution, and event activation to ensure consistent brand standards- Strengthened partnerships by identifying account needs and aligning Sazerac resources to support their long-term goals

Education

• Miami University

  Bachelors of Science in Business, Marketing

  2021 — 2025