Megan Deem

About Megan Deem

Lead content strategy and execution aligned with revenue goals Go-to for getting the attention of the discerning, high-spending consumerLead high-volume production of differentiated content with rigorous brand standardsAuthoritative voice and tastemaker in skincare, makeup, fragrance, hair care, and fashion

Experience

1. Associate Creative Director, Copy & Content Strategy

   Bluemercury

   Jan 2021 — Present · New York, NY, US

   I lead editorial strategy — all external copy and content — across a portfolio of brands. Our team has been a strong contributor to the company\'s repositioning and 14 consecutive quarters of growth. Our team creates cross-channel content — social, in store, email, website — with a full-funnel marketing strategy. We shifted our voice to resonate with consumers who want substantive beauty content and guidance on best-in-class products. As a result, we\'ve helped increase email click-to-open rates up to 30 percent and reduce unsubscription rates up to 8 percent year over year. And sent 30 percent fewer emails while increasing revenue 30 percent versus the same period in 2023. An integral part of the concept and implementation of our company-wide rebrand launched September 2024, my team helped increase digital daily average sessions by 60 percent versus pre-rebrand. My team ensures cohesion, integration, and rigor with our new brand standards.

Education

• University of Virginia

  Bachelor of Arts (B.A.)

• NYU Stern School of Business

  Master of Business Administration - MBA