Megan D. Mulrain
B2B Marketing Manager | Content Marketing | Digital Marketing | Freelance Writer
- Role
- Senior Marketing Campaign Manager at AvidXchange, Inc.
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Megan D. Mulrain
With extensive experience in B2B marketing, I specialize in content strategy, partnerships, and campaigns that drive growth and lead generation. I\'ve led successful initiatives in senior living, healthcare, education, and nonprofit sectors, delivering measurable results.Key accomplishments- Content Strategy: Increased sessions by 110% YoY on partners.caring.com through engaging blogs, emails, and thought leadership pieces for senior living professionals- Strategic Campaigns: Led a co-branded campaign with the Alzheimer’s Association, generating 600 webinar registrations, 71 new leads, and one sale via a targeted donation initiative- LinkedIn Growth: Grew Caring.com’s LinkedIn by 38%, achieving 100k+ monthly impressions through content strategy and LinkedIn Live sessions on marketing and sales tips.I’m passionate about driving brand growth through storytelling, data-driven strategies, and collaborative leadership.
Experience
Senior Marketing Campaign Manager
Oct 2024 — Present
Education
South Piedmont Community College
Associate of Arts (A.A.), Early College Program
2010 — 2014
Western Carolina University
Bachelor of Science (B.S.), Mass Communication/Media Studies; Minor in Business Law and International Studies
2014 — 2017
Skills
- Indesign
- Editing
- Technical Writing
- Public Speaking
- Microsoft Excel
- Powerpoint
- Wordpress Design
- Photography
- Basic Videography
- SEO Copywriting
- Photoshop
- Social Networking
- Digital Marketing
- Adobe Creative Suite
- Go-to Meeting
- Customer Service
- Microsoft Office
- Basic Photography
- Copywriting
- Web Design
- Ap Style
- Microsoft Word
- Project Management
- Social Media
- Video Editing
- Public Relations
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