Megan Campbell
Senior Director of Demand Generation @ PTC | Driving Global Growth through Data-Driven Strategies
- Role
- Senior Director of Demand Generation - Arena at PTC
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Megan Campbell
Revenue-focused marketing executive with 15+ years driving pipeline generation and global…
Experience
Senior Director of Demand Generation - Arena
Oct 2021 — Present · Boston, MA, US
I lead demand generation, field marketing, marketing operations, and digital strategy to drive Arena’s global growth. I scaled the team, expanded international revenue, and transformed the go-to-market strategy into a multi-channel, data-driven engine.
Education
University of Massachusetts, Amherst
Bachelor of Arts
Skills
- Profitability
- Business Process Improvement
- Eloqua
- Salesforce.com
- Product Management
- Microsoft Office
- Global E-Commerce
- Marketing
- Email Marketing
- Pipeline Development
- Social Media
- Online Marketing
- Content Marketing
- Marketing Copy
- E-Commerce
- Project Implementation
- SEO Copywriting
- Marketo
- Digital Marketing
- Marketing Automation
- Ppc
- Demand Generation
- Web Content
- Delphi
- Social Media Marketing
- Cross-Functional Team Leadership
- Inbound Lead Generation
- Integrated Marketing
- Profit
- Lead Generation
- E-Commerce SEO
- Inbound Marketing
- Management
- Google Analytics
- Channel Marketing
- Start-Ups
- Lead Nurturing
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