Megan Belles

About Megan Belles

I lead demand generation for a high-growth SaaS company, where I’ve helped scale ARR from $40M to $120M by building and owning pipeline strategy end to end. My focus is simple: drive measurable revenue. I manage multi-million-dollar budgets across paid media, events, and account-based programs, and use performance data to continuously refine where we invest and how we convert. Today, that work supports ~$25M in quarterly pipeline, with a strong emphasis on quality and sales alignment. I’ve worked across both SMB and enterprise segments, partnering closely with teams selling into large financial institutions and global consumer brands. I’m especially interested in building scalable systems, improving funnel performance, aligning with sales, and creating more efficient ways to execute and optimize campaigns.

Experience

1. Senior Demand Generation Manager

   Array

   Feb 2025 — Present

   Lead demand generation strategy and execution across digital and field marketing, managing a team of four. Own pipeline development, budget allocation, and channel performance, driving ~$25M in quarterly pipeline across SMB and enterprise segments.

Education

• University of Missouri-Columbia

  Bachelor of Science - BS, Biology, General

• Eastern Virginia Medical School

  Medicine