Meg Longsworth
Manager, Marketing - Strategy & Operations @LandSolutions Inc
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WORK HISTORY
Manager, Marketing - Strategy & Operations @LandSolutions Inc
Calgary, AB, CA
As Marketing Manager within the Operations team at LandSolutions, I support growth across our North American divisions by collaborating with subject matter experts. Together, we develop data-informed, fit-for-purpose marketing strategies and business processes that align with revenue targets and reinforce LandSolutions’ position as a market leader and preferred vendor. Reporting directly to the VP of Operations, and with a dotted line to the CEO, I lead all Marketing Strategy & Operations initiatives, including but not limited to- New Market Research & Analytic Insights for Business Development - Decision Science for Business Development (Ideal Customer Profile Development, Customer Acquisition and CSAT Retention Programs)- Strategic Brand Communications & Market Positioning- Sales Enablement- Digital Marketing Operations & Channel Distribution Strategy - Web Development - Ad Creative-(Field Marketing) Corporate Conference ROI Strategy & Budget- Department BPD, Marketing Automation, and Team Development- Strategic Corporate Initiatives
EDUCATION
Portland State University
Graduate Managerial Analytics
Western University
Bachelor's in Business Management and Organizational Studies, Specialization in Consumer Behaviour
SKILLS
ABOUT MEG LONGSWORTH
Building the Marketing department at LandSolutions from the ground up — a mighty one‑person marketing generalist supporting a 200+ FTE organization across North America.My experience spans corporate communications, data‑informed marketing, and business analysis, strengthened by graduate‑level managerial analytics training (96.2% capstone, PSU MBA curriculum) and Monark’s 52‑week leadership development program. I currently lead all marketing functions end‑to‑end at LandSolutions, building and operating the department as a one‑person strategic and executional lead for the organization.
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