Meg Murphy
Product Marketing & GTM Leader | Sustainability | B2B SaaS
- Role
- Principal Product Marketing Manager at CoStar Group
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Meg Murphy
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Experience
Principal Product Marketing Manager
Nov 2024 — Present · Boston, MA, US
Became the sole product marketer and VL product manager post-acquisition, uniting competitivecommercial real estate lease management, accounting, and sustainability reporting solutions togetherunder Costar, the world’s largest real estate data companyExpanded remit to establish product marketing function at Costar Real Estate Manager, product manager for sustainability and integrations and sales engineer and SME for sustainability initiatives within real estate- Leading end-to-end launch of AI Abstraction solutions across VL and REM- Led joint messaging and product roadmap work to translate joint vision to the market, combat competitive threats and retain customers through the transition- Lead the largest release in Real Estate Manager’s history, establishing clear messaging across teamsand a repeatable launch process- Built and validated business case, data mapping and GTM plan for Trintech and Workiva financials partnership launches
Education
Bates College
Bachelor of Arts, Sociology
2009 — 2013
Skills
- Twitter Marketing
- Social Media Communications
- Press Releases
- News Writing
- Social Media Advertising
- Social Networking
- Sales Enablement
- Employee Benefits
- Research
- Social Media Marketing
- Powerpoint
- Health Insurance
- Public Speaking
- Event Planning
- Hubspot
- Spss
- Blogging
- Business Development
- Thought Leadership
- Social Media
- Copy Editing
- Legal Research
- Student Affairs
- Cold Calling
- Public Relations
- Proofreading
- Media Relations
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