Meg Mariani

About Meg Mariani

Achiever | Arranger | Learner | Relator | ResponsibilityAs a Marketing Manager for BusinessNext, I create and execute targeted campaigns to drive product adoption and customer engagement. I focus on data-driven strategies, collaboration with sales and product teams, and optimizing marketing efforts to enhance brand visibility and growth.Previously, as Corporate Communications Manager at Kount, an Equifax Company, I lead and managed the Analyst Relations, Communications, and Public Relations strategies, programs, and partnerships. With over 8 years of experience in event and project management and communications, I have a proven track record of orchestrating seamless events, executing successful projects, and creating compelling narratives that elevate the company\'s position and reputation.I am passionate about fostering meaningful connections and cultivating collaborative relationships with internal and external stakeholders, including executives, media, analysts, customers, and partners. I leverage my Project Management certifications and skills to oversee and coordinate complex and high-profile initiatives, such as thought leadership campaigns, media outreach, internal newsletters, and presentations. I thrive in a fast-paced and dynamic environment, where I can apply my creativity, problem-solving, and attention to detail to deliver impactful and innovative results.

Experience

1. Marketing Manager

   Businessnext, Americas

   Aug 2024 — Present

   BusinessNext (formerly CRMNext) exclusively services the Credit Union and Banking industry. As a technology and CRM provider to financial institutions, we know employee experience creates member experience. BusinessNext allows employees to access a complete view of members at one glance, allowing these individuals to be responsive, consultative and service-driven to your members\' needs.As Marketing Manager, I lead the development and execution of strategic campaigns to drive brand awareness, customer engagement, and product adoption. My role focuses on creating targeted marketing initiatives, collaborating with sales and product teams, and analyzing performance data to optimize results. I’m passionate about leveraging data-driven insights to showcase how our CRM helps businesses streamline their operations, boost customer relationships, and achieve growth. By staying ahead of industry trends, I ensure our messaging resonates with the evolving needs of our clients.Learn more here: https://businessnext.us/

Education

• University of Idaho

  Bachelor's of Science, Political Science

  2010 — 2014