Meg Reilly Furio

About Meg Reilly Furio

With more than eight years as Director, Client Sales & Insights at Circana, I specialize in leveraging consumer insights, sales strategy, and data analysis to deliver actionable solutions. My work focuses on consumer purchase behavior, enabling clients to optimize assortment, promotions, and targeting strategies for profitable growth. Partnering with leading food manufacturers and brands, I have contributed to identifying and implementing strategies to navigate complex markets. My expertise includes consumer segmentation, shopper marketing, and questionnaire design, with a strong emphasis on helping organizations understand and anticipate consumer behavior to drive sustainable success.

Experience

1. Director, Client Sales & Insights

   Circana

   Mar 2017 — Present · US

   Lead advanced analytics and insights initiatives for Bimbo Bakeries, driving profitable growth for both the client and Circana. • Manage executive relationships across various departments, enhancing strategic alignment and decision-making. • Translate complex, multi-source data into compelling narratives, influencing senior decision-makers and accelerating innovation.

Education

• West Virginia University

  BS

• Loyola University Maryland

  Executive MBA

Skills

• Supply Chain Management
• Sales Plan
• Marketing Research
• National Accounts
• Key Account Development
• Promotions
• Pricing
• Sales
• Key Account Management
• Training & Development
• Customer Insight
• Salesforce.com
• Ac Nielsen
• Marketing Management
• Food
• Nielsen
• Consumer Insights
• Retail Category Management
• Crm
• Development of Promotional Materials
• Sales Operations
• Customer Service
• Product Innovation
• Shopper Marketing
• Segmentation
• Market Planning
• Strategic Sales Plans
• Competitive Analysis
• Strategy
• Product Development
• Fmcg
• Consumer Products
• Market Research
• Business Development
• Leadership
• Strategic Planning
• P&L Management
• Iri
• Brand Management
• Cross-Functional Team Leadership