Meg Franz
Regional Director of Sales and Marketing @Generations
Signup · Get unlimited contacts
WORK HISTORY
Regional Director of Sales and Marketing @Generations
San Diego, CA, US
Led a team of Sales Directors across 11 communities, driving sales performance and fostering collaboration. • Increased lead generation by 77% from 2020 -to 2022 • Increased census growth of entire portfolio by 10% from 2020 to 2023 • Collaborate with HR for recruiting, interviewing, and hiring Sales Directors. • Support Senior Executive Directors in achieving census growth through community visits and guidance. • Create and implement ongoing sales training programs. • Oversee sales and marketing reporting to stakeholders and owners. • Manage advertising and media buys for communities. • Supervise creative processes for branding, websites, and collateral.
EDUCATION
Orange Coast College
AA Degree, General
ABOUT MEG FRANZ
With over 10 years of experience in senior living sales and marketing, I am a passionate and results-driven leader who excels in building high-performance teams, fostering strong relationships, and creating sales strategies and marketing campaigns for success. As the Director of Sales and Marketing at Generations, LLC, I oversee 11 communities and lead a team of Sales Directors who drive sales performance and census growth across the portfolio. One of my core strengths lies in maximizing conversion rates and lead generation. I have increased lead generation by 77% and census growth by 10% from 2020 to 2023, by analyzing market trends, consumer behavior, and data insights, and by devising effective sales processes and campaigns. I also collaborate with HR, Senior Executive Directors, and external agencies to ensure the recruitment, training, support, and supervision of the sales and marketing team. In addition, I manage the advertising and media buys, oversee the sales and marketing reporting, and supervise the creative processes for branding, websites, and collateral for the communities. I am driven by a commitment to achieving exceptional results and contributing to the continued success of Generations, LLC, an organization that values excellence and compassion in senior living.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.