Meg Coyle
Brand Marketing & Campaign Strategy | Digital & Paid Media Strategy | Reputation & Brand Storytelling Data-Driven Engagement
- Role
- Senior Manager, Strategic Content Marketing at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Meg Coyle
Results-driven marketing and communications leader with deep expertise in brand storytelling, content strategy, and multi-channel marketing campaigns. I specialize in narrative-led go-to-market strategy—clarifying positioning and leadership storytelling so products, policies, and initiatives scale with trust. Proven ability to align marketing, PR, and digital media strategies with business objectives, delivering measurable impact in corporate and consumer-facing initiatives. I excel in: End-to-End Campaign Development – Managing strategy, creative, and execution across paid, owned, and earned channels. Brand Storytelling & Content Strategy – Crafting compelling narratives that strengthen reputation and brand affinity. Executive & Stakeholder Collaboration – Partnering with leaders to align messaging with business priorities and audience insights. Data-Driven Marketing – Leveraging insights to optimize campaign performance and audience engagement.
Experience
Senior Manager, Strategic Content Marketing
Apr 2025 — Present · Seattle, WA, US
Lead portfolio marketing and content strategy for Amazon Accelerate, the company’s largest global seller event. • Define executive messaging and keynote content that communicates innovation and business value. • Translate complex product initiatives into scalable narratives that drive awareness, trust, and adoption. • Partner cross-functionally with marketing, product, PR, and creative teams to ensure strategic alignment.• Use audience insights and performance data to inform narrative evolution and measure business impact.
Education
University of Washington
Bachelor of Arts
Skills
- Video Production
- Public Relations
- Storytelling
- Media Relations
- News Writing
- Broadcast
- Broadcast Journalism
- Copy Editing
- Public Speaking
- Radio
- Journalism
- Editing
- Social Media
- Enps
- Video
- Breaking News
- Broadcast Television
- Television
- Non-Linear Editing
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