Meg Asaro
Playing at the intersection of brands, people and culture to create impactful, transformational growth
- Role
- Head of Strategy at Vault49
- Location
- Princeton, NJ, US
- LinkedIn followers
- 500 followers
About Meg Asaro
20+ years experience building brands, innovating platforms for growth, creating future…
Experience
Head of Strategy
May 2022 — Present · New York, NY, US
Lead Vault49 in carving out a unique and purposeful strategy practice. We deliver Brand Strategy, Innovation, Brand Architecture, Consumer Research, Cultural Foresight, Semiotics, Verbal Strategy and Creative Strategy for global FMCG brands in markets around the world.Vault49 has always stood out from other agencies. We share the belief that cracking culture is key to successful brand disruption for both NTW and heritage brands. By decoding and recoding brands and culture simultaneously, we can build brand meaning, innovate new pathways and create growth. I am excited to build on the agency’s strong foundations to create impactful brands that connect with people.
Education
Florida State University
Bachelor of Arts, Art History
1986 — 1990
Hopewell Valley Central High School
Bachelor's of Art
Skills
- Integrated Marketing
- Strategy
- Art Direction
- Cultural Research
- Customer Insight
- Creative Strategy
- Concept Development
- Fashion
- Packaging
- Creative Direction
- Marketing Strategy
- Brand Strategy
- Marketing
- Corporate Branding
- Advertising
- Brand Architecture
- Creative Research
- Consumer Insights
- Corporate Identity
- Trend Analysis
- Trend Research
- Visual Strategy
- Photography
- Brand Development
- Public Relations
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