Meet Pasari
Manager - Creative & Cultural Insights at PepsiCo’s In-House Content Studio | 10+ years exp @ Customer Insights | Social Media Analytics & Listening | Catered to Amazon PV IN (100+ shows) | Ex CoinDCX, Ex Vodafone Idea
- Role
- Manager - Insights, In-house Content Studio at PepsiCo
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Meet Pasari
I’ve spent the last decade bridging the gap between what people say online and what brands actually do. My focus is on turning \"noise\" into strategy. Whether it’s building analytics functions from scratch for brands like Amazon Prime Video and CoinDCX, or deep-diving into Gen Z and Gen Alpha trends for PepsiCo’s North American portfolio, I help teams make faster, more informed decisions. I believe the best insights don\'t just come from data points, they come from understanding the culture behind the conversation. Currently, I’m partnering with brand teams (Pepsi, Mountain Dew, Bubly, Mug, Starry, SodaStream, LocalEats) to translate digital signals into cultural positioning, creative & communication strategies.
Experience
Manager - Insights, In-house Content Studio
Nov 2024 — Present · Hyderabad, IN
What is The Content Studio at PepsiCo Beverages North America? It is PepsiCo\'s in-house content agency that provides a customized approach to a variety of services: campaign development, communications strategy, brief writing, social listening and analytics, and content production- Strategic Insights Partner: Act as the research and insights partner for North America beverage brands (Pepsi, Mountain Dew, Bubly, Starry, Mug, SodaStream, Local Eats, Propel, LIFEWTR). Translate consumer data that directly informs brand positioning, content strategies, and campaign planning- Performance Measurement: Design and implement custom analytics frameworks to accurately quantify the impact of brand-owned channels- Specialized Consumer Studies: Lead \"big rock\" research initiatives, including long-term studies on Gen Z and Gen Alpha behaviors and mapping the evolving Food Culture landscape to uncover new white spaces for growth.
Education
Institute of Management Technology, Nagpur
Master of Business Administration (MBA), Marketing
2015 — 2017
NMIMS University - Sarla Anil Modi School of Economics
B.Sc. Economics, Business/Managerial Economics
2010 — 2013
Skills
- English
- Advertising
- Account Reconciliation
- Marketing
- Microsoft Powerpoint
- Microsoft Excel
- Powerpoint
- Competitive Analysis
- Marketing Strategy
- Logistics
- Vendor Management
- Research
- Project Planning
- Media Buying
- Marketing Research
- Human Resources
- Team Management
- Market Research
- Microsoft Office
- Business Strategy
- Microsoft Word
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