Nikhil Raj

About Nikhil Raj

I work at the intersection of data, marketing, and operations - helping GTM teams and leaders run their day-to-day business more efficiently.Over 5+ years in SaaS, my work has evolved from Marketing\'s execution-heavy roles into analytics and decision-enablement positions, where my core focus is translating messy data into clear narratives, improving processes, and designing systems that scale.My strength lies in decomposing ambiguity into measurable systems - ensuring marketing performance is governed, scalable, and decision-ready.I’m particularly interested in Revenue Operations, Marketing Operations, and Strategy & Business Operations roles within SaaS environments

Experience

1. Principal Business Analyst

   HighRadius

   Jul 2025 — Present · Hyderabad, IN

   Promoted and transitioned into the Marketing SNOW team to support leadership with data-driven decision enablement across multiple marketing motions.• Work as the analytics and strategy partner for Experiential Marketing, driving event-level unit economics, cost-per-SQL optimization, and performance validation across ~20+ annual programs• Analyze the funnel from MQL > DCS > DCC > SAL and identify conversion leakage• Support weekly business reviews with senior marketing leadership by ensuring clarity across cost, pipeline, SQLs, and downstream performance• Translate raw performance data into clear business narratives, enabling informed leadership discussions rather than reactive reporting• Contribute to annual and quarterly planning by evaluating event performance, categorizing event types based on efficiency and growth contribution, and supporting investment decisions• Provide structured SNOW perspectives by analyzing trends such as cost shifts, output efficiency, and performance growth to guide future marketing strategy

Education

• Delhi Public School, Ranchi

  HSC (+2), Science

  2014 — 2016

• Kalinga Institute of Industrial Technology, Bhubaneswar

  Bachelor of Technology - BTech, Electrical and Electronics Engineering

  2016 — 2020

• Delhi Public School

  Secondary School Certificate

  2013 — 2014