Kyla Jones
M.S Media Management (‘15) | Communication Strategist & Experience Planner
- Role
- Associate Director, Media Strategy, Planning & Insights at Starcom
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Kyla Jones
Award-winning communication / marketing specialist with a decade of experience in bridging strategy, storytelling and data that has proven to deliver persuasive call-to-actions.
Experience
Associate Director, Media Strategy, Planning & Insights
Nov 2024 — Present · Los Angeles, CA, US
Current client: DIRECTVClient-facing role, owning planning activities for complex, large spend campaigns. Responsible for generating strategic insights while driving learnings across the full suite of client activities and portfolio business needs.Acting as a liaison to investment, analytics, and operations teams to ensure understanding of strategic approaches and application in client deliverables. Within less than 90 days, I have been able to effectively lead meetings with confidence, composure and polished presentation skills. This leading to becoming a key contact within agency team, receiving feedback on being seen by others as a go-to for information and problem-solving.Establishing a culture of trust, collaboration, and purposeful communication with team through active engagement. Within first 30 days, deployed the DISC Leadership assessment to help direct reports understand their strengths and opportunities for growth. The result was fostering welcomed self-awareness and insight, opening new dialogues of collaboration and feedback loops, and improvements in operations and teamwork. Within less than 90 days, identified operations that could be optimized for clearer swim lanes and stronger collaboration. Building new processes, procedures and net new resources to improve team performance and productivity.# of Direct Reports: 3
Education
La Salle University
Bachelor of Arts (B.A.), Communication and Media Studies
2008 — 2011
The New School
Master of Science (M.S.), Media Management
2013 — 2015
La Salle University
Bachelor of Arts (B.A.), Psychology
2008 — 2011
Skills
- SEO Copywriting Keyword Campaigns
- Final Cut Pro
- Copywriting
- Blogging
- Creative Direction
- Smo
- Web Design Html Coding
- Imovie
- Social Media Optimization
- Microsoft Office
- SEO Sourcing
- Marketing
- Avid
- Microsoft Adwords
- Google Analytics
- Web Content
- Final Cut Hd
- Garage Band
- Google Adwords
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