Marisa M.

About Marisa M.

My marketing philosophy starts with a single question: does it work?I’m a senior marketing leader with 15+ years of experience across B2B SaaS, global Fortune 500s, and agencies. I shine at the intersection of demand generation, go-to-market strategy, and performance marketing, translating business goals into momentum and buyer intent into pipeline.Throughout my career, I’ve focused on building marketing programs that hold up to revenue and the people accountable for it.Does it work? The only answer that matters to me is an emphatic yes.Industries: B2B SaaS, health tech, market research, insurance, finance, manufacturing, retailExpertise: demand generation, go-to-market strategy, pipeline growth, marketing automation, CRM & attribution, performance measurement, SEO & SEM, content strategy, email marketing, conversion optimization, sales enablement, cross-functional leadership, data-driven decision making

Experience

1. Director of Digital Marketing

   Konovo

   Nov 2020 — Present · Watertown, MA, US

   Lead global digital marketing and demand generation within a PE-backed, sales-led healthcare organization, overseeing multi-channel strategy, budget planning, and pipeline activation across U.S. and EU markets. Direct a lean internal team and multiple agency partners, establishing priorities, performance standards, and operating cadence. Partner cross-functionally with Sales, Sales Ops, Product, and Operations to define qualification standards, lifecycle governance, and executive-level pipeline reporting in a regulated, multi-stakeholder environment.Architected the company’s first formal demand conversion engine using HubSpot lead scoring and lifecycle definitions, increasing sales-ready volume 29% year over year. Generated $1.45M+ in validated pipeline under strict MQL-to-SQL criteria. Led a company-wide rebrand and website consolidation delivering a 50%+ lift in high-intent conversions. Instituted full-funnel pipeline reporting from MQL through revenue to align Marketing and Sales around shared performance metrics.

Education

• University of Rhode Island

  B.A., English

  2006 — 2009

Skills

• Metrics
• Product Launch
• Press Releases
• Promotions
• Html
• Project Management
• Salesforce.com
• Copywriting
• Web Design
• Closed Loop Marketing
• Social Media
• Digital Marketing
• Marketing Automation
• User Experience
• Marketing Strategy
• Microsoft Office
• Online Marketing
• Content Development
• SEO
• Outlook
• Marketing
• Copy Editing
• Web Analytics
• Public Relations
• Internal Communications
• Email Marketing
• Proofreading
• Corporate Communications
• Sem
• Blogging
• Lead Generation
• Wordpress
• Online Publishing
• Keyword Research
• Content Management
• Aprimo
• Social Media Marketing
• Google Adwords
• Crm
• Hubspot