Jon Chew

About Jon Chew

Roughly 12 Years of Experience in the Games Industry. Excited by marketing and pop culture; a professional geek. Currently doing the things with an amazing team for Jam City\'s hit titles: Harry Potter Hogwarts Mystery and Disney Emoji Blitz. Previous wins include work on the company\'s flagship games: Cookie Jam and Panda Pop, and experience with massive IPs such as Family Guy, Peanuts, DC, and Disney.Formerly held many Marketing and Production roles at BANDAI NAMCO Studios Vancouver, providing core value and experience to several hit titles such as PAC-MAN 256 and TEKKEN Mobile, to name a few. Across all projects, responsible for several managerial roles involving full-production, shipping, live ops delivery, budgets and financials, global marketing and UA strategies, LTV and revenue optimization, business development, and many many other tasks.Prior, an Analyst at East Side Games: a fiercely independent social and mobile game studio, analyzing and measure core KPIs, as well as developing LTV-driven UA strategies. Graduated from the University of British Columbia\'s business program, previously working with several web and mobile start ups such as Food.ee (online food delivery for offices) and Wishpond (Facebook storefront technology for SMBs). Overall, over 13 years of experience working in marketing and data science with nearly 12 years in the games industry specifically.On the side, an autodidact who tackled learning various instruments, graphic design, and amateur film-making. Here are some other things I\'ve done before starting my career- Former Editor-in-Chief at an Intercollegiate Magazine- Attended Keio University in Tokyo, Japan- Missionary work for 1 week in Tijuana, Mexico- Speaks conversational Japanese and Tagalog- Video game fanatic, industry watcher & rock star.

Experience

1. Director, User Acquisition Data, Analytics, Marketing Nerd

   Jam City

   May 2018 — Present · Los Angeles, CA, US

   Jam City is a global leader in mobile entertainment, providing social gaming experiences for millions of players around the world. The creative powerhouse behind some of the highest grossing and most enduring social gaming franchises for mobile, including Cookie Jam and Panda Pop; Jam City is the go-to studio for Hollywood, having developed immersive, narrative rich mobile games for iconic entertainment brands including Harry Potter, Family Guy, Marvel Avengers and Futurama. • Computer Systems & Database Analytics• Paid Social User Acquisition & Management• System Tools Architecture & Development• Database Design & Pipelines• Analytics, Big Data, and Data Science• KPI-driven and nerding out on Metrics

Education

• The University of British Columbia

  Bachelor of Commerce, Marketing and International Business

  2008 — 2013

• Keio University

  Keio International Program, International Studies

  2010 — 2011

• Vancouver College

  High School Diploma, Social Justice

  2003 — 2008

Skills

• Basecamp
• Microsoft Office
• Assembla
• Zoho
• Product Marketing
• Business Development
• Digital Marketing
• Facebook
• Mobile Games
• Leadership
• Social Games
• Start-Ups
• Performance Based Marketing
• Project Management
• Adobe Creative Suite
• Mysql
• Wordpress
• Computer Games
• Strategy
• E-Commerce
• Analytics
• User Experience
• Marketing Strategy
• Gotomeeting
• Social Media Marketing
• Sugarcrm
• Microsoft Excel
• Game Mechanics
• Monetization
• Google Docs
• Chair Making
• Product Management
• Sony Vegas
• Navicat
• Market Analysis
• Email Marketing
• Video Editing
• Html + Css
• Marketing
• Graphic Design