D. J. Willard
Leading architect of resonant brand equities that drive meaningful consumer engagement and brand growth.
- Role
- Senior Director, Strategic Marketing at Priority Health
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About D. J. Willard
Classically trained Brand Leader with broad marketing management experience in top tier consumer packaged goods organizations. Successful in megabrand as well as entrepreneurial environments, delivering strong business results in roles with full P&L and marketing spend responsibility. Recognized brand builder with the ability to develop effective marketing programs and brand strategies. Demonstrated excellence in all core marketing disciplines including brand architecture, annual business planning, agency management, and new product development and launch efforts.
Experience
Senior Director, Strategic Marketing
Jun 2022 — Present · Grand Rapids, MI, US
Education
Michigan State University - Eli Broad College of Business
MBA, Marketing
2005 — 2007
Western Michigan University - Haworth College of Business
BBA, Marketing and Music, Magna Cum Laude
1996 — 2000
Skills
- Trade Marketing
- Consumer Products
- Management
- Segmentation
- Business Planning
- Product Development
- Fmcg
- Marketing Research
- Market Research
- Competitive Analysis
- Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Customer Insight
- Entrepreneurship
- Shopper Marketing
- Leadership
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