Daniela Cuevas
Chief Marketing Officer
- Role
- Chief Marketing Officer at Crosstech
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Daniela Cuevas
My passion lies in the intersection between emerging communication technologies and the power of storytelling, which I uses to create, execute, and optimize fully integrated digital strategies. In working with companies, I primarily develop these strategies to improve brand awareness, enhance the customer experience, drive sales, and increase customer retention and value. I hold a BS from NYU in Communication Studies, focused on Propaganda & Advertising and Information & Technology.Throughout my career, I\'ve worked with clients including American Express, Microsoft, Calvin Klein, Toyota, Neutrogena, Macy’s, Target, and Airbnb.On my off time, you can find me photographing and journaling my travels as I pursue membership into the Travelers\' Century Club.
Experience
Chief Marketing Officer
Jul 2025 — Present · Miami, FL, US
Como CMO de CrossTech, no llegué solo a liderar la estrategia: llegué para definir cómo el mundo nos entiende. Guío la voz y la visión de una empresa que está reinventando el futuro de los pagos transfronterizos, transformando la complejidad en claridad y generando confianza en cada punto de contacto.• Formo parte del equipo directivo, reportando directamente al CEO y al consejo ejecutivo; superviso al equipo ejecutivo y a los líderes de cada departamento• Dirijo la estrategia global de marketing y el posicionamiento de marca en las áreas clave del negocio: conferencias, contenidos, eventos y consultoría• Desarrollé la dirección creativa y los marcos de comunicación que conectan a fintechs, bancos, remesadoras, entes reguladores y aliados estratégicos• Impulso el crecimiento de audiencias y la relevancia de marca a través de liderazgo de pensamiento y narrativas que traducen la innovación técnica en impacto humano• Alineo las iniciativas de marketing con los objetivos comerciales para acelerar el crecimiento de ingresos, fortalecer alianzas estratégicas y expandirnos internacionalmente• Utilizo insights de mercado y datos de rendimiento para afinar nuestra narrativa, optimizar resultados y consolidar nuestra presencia en América Latina, Estados Unidos y corredores clave a nivel global
Education
New York University
Bachelor of Science - BS, Media, Culture, and Communications
Gulliver Preparatory School
International Baccalaureate Diploma Programme
Skills
- Sem
- Google Adwords
- Business Development
- Digital Marketing
- Adobe Creative Suite
- Digital Media
- Marketing
- Marketing Communications
- New Business Development
- SEO
- Digital Strategy
- User Experience
- Content Strategy
- Marketing Strategy
- Google Analytics
- Editorial
- Social Media
- Social Networking
- Online Advertising
- Photography
- Brand Development
- Integrated Marketing
- New Media
- Direct Marketing
- Corporate Branding
- Direct Mail
- Copywriting
- Community Development
- Strategic Planning
- Advertising
- Online Marketing
- Magazines
- Website Development
- Social Media Marketing
- Blogging
- Lead Generation
- Social Marketing
- Email Marketing
- Ppc
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