Christina S.

About Christina S.

I got into healthcare operations through an unusual path — legal, chemical distribution, dental assisting — and somewhere along the way I realized the thing I kept getting pulled toward was figuring out why some practices grow and others plateau. The answer, almost every time, comes back to referral relationships. Not just \"do more outreach\" — but actually understanding which referring providers are driving volume, which ones dropped off and why, what the conversion rates look like, and building a real strategy around all of it. That\'s what I do now. I build referral growth programs for specialty dental and healthcare organizations. At EviDent Alliance, I stood up the company\'s first centralized referral strategy across 8 care centers — dashboards, KPI scorecards, provider engagement playbooks, the whole infrastructure from scratch. Before that, I evaluated and led the enterprise rollout of Referral Lab across the organization, and trained teams on how to actually use the data rather than just look at it. Referral Lab ended up recruiting me to design and facilitate a national workshop for DSO marketing coordinators on referral-based growth strategies — which was a full-circle moment for me and confirmed that this work is what I want to keep building around. A few things I\'m known for: → Walking into organizations where no referral playbook exists and creating one → Translating messy referral data into strategies that leadership can actually act on → Coaching practice managers and local teams to strengthen provider relationships on the ground → Connecting referral growth targets to clinical capacity so the math actually works Before this chapter, I spent time at Delta Dental of Washington (payer side — which gave me a perspective most people in provider relations don\'t have) and Pacific Dental Services, where I led operations training across 30+ practices and hit the highest assessment pass rate nationally. I\'m always interested in conversations about referral growth strategy, provider network development, and how specialty dental and healthcare organizations can stop leaving revenue on the table.

Experience

1. Director of Provider Strategy and Relations

   Evident Alliance

   Mar 2026 — Present

Education

• Green River College

  Bachelor of Applied Science (BASc), Marketing & Entrepreneurship

  2015 — 2016

• Johnson & Wales University

  Business Administration and Management, General

  2007 — 2010