Meet Bhansali

Digital Marketing Manager @ALOGIC

Mumbai, IN

Business Driven- Driven business worth ₹ 171 Crores or $20 million in attributed revenue globally across US, AU, UK, EU & CAN- Managed Google ads spends worth ₹ 26 crores & driving business worth ₹ 138 Crores with attributed ROAS of 5.16 globally- Increased Email revenue from ₹ 5.4 crore to ₹ 52 crores since joining the company through aggressive email marketing operations - Increased daily repeat business by 78% in attributed revenue through Google & Email Marketing.Initiatives- Increased frequency of emails campaigns from once a week to at least one daily - Set up the strategy for E-mail & SMS marketing automation pushing live 2 automation journeys every month- Strategized loyalty program to set up long term retention strategy to build customer loyalty & increased customer lifetime value- Set up CDP for advance analysis of audience segmentation & / or Product segmentation analysis to increase email marketing performance- Explored retailer marketing for Staples & Bestbuy through Criteo Teamwork- Led a team of 2 under direct reporting for content & data analysis- Co ordinated with creative, 3d Designs, Customer support, Product engineering team for product launches & BAU purposes- Managing BAU activities with 2 content writers, 3 creative designers, & 2 3D artists from India & Australia Analytics- Set up SKU level product marketing analytics to drive insights for leakages & optimisation- CRO reporting across Store, Campaign, Ads, SKU to maintain conversion rate to stay EBITDA positive on first order by customer

K.E.S. Shroff college of arts and commerce

Bachelor of Commerce - BCom