Meet Bhansali
Digital Marketing Manager | D2C Business Driven Of INR 200 Crores | Domestic & International Ecommerce Specialist
- Role
- Digital Marketing Manager at ALOGIC
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Meet Bhansali
With a Bachelor of Commerce from K.E.S. Shroff College, I\'ve honed my proficiency in…
Experience
Digital Marketing Manager
Aug 2023 — Present · Mumbai, IN
Business Driven- Driven business worth ₹ 171 Crores or $20 million in attributed revenue globally across US, AU, UK, EU & CAN- Managed Google ads spends worth ₹ 26 crores & driving business worth ₹ 138 Crores with attributed ROAS of 5.16 globally- Increased Email revenue from ₹ 5.4 crore to ₹ 52 crores since joining the company through aggressive email marketing operations - Increased daily repeat business by 78% in attributed revenue through Google & Email Marketing.Initiatives- Increased frequency of emails campaigns from once a week to at least one daily - Set up the strategy for E-mail & SMS marketing automation pushing live 2 automation journeys every month- Strategized loyalty program to set up long term retention strategy to build customer loyalty & increased customer lifetime value- Set up CDP for advance analysis of audience segmentation & / or Product segmentation analysis to increase email marketing performance- Explored retailer marketing for Staples & Bestbuy through Criteo Teamwork- Led a team of 2 under direct reporting for content & data analysis- Co ordinated with creative, 3d Designs, Customer support, Product engineering team for product launches & BAU purposes- Managing BAU activities with 2 content writers, 3 creative designers, & 2 3D artists from India & Australia Analytics- Set up SKU level product marketing analytics to drive insights for leakages & optimisation- CRO reporting across Store, Campaign, Ads, SKU to maintain conversion rate to stay EBITDA positive on first order by customer
Education
K.E.S. Shroff college of arts and commerce
Bachelor of Commerce - BCom
2015 — 2018
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