Ashok Shetty

About Ashok Shetty

Ashok is a hands-on enterprise design leader and a product thinker with over 25 years of experience defining the product vision, building design teams, and establishing best practices in UX and UI.He has conceptualized and directed the design for several global products, used by millions of users and over a billion dollars in revenue considerations.Expertise:~ Design Strategy for Ecosystem, and Omnichannel~ User Research~ Interaction Design~ Web Accessibility Implementation (HIPPA, Sec 508)~ Human-Centered and Design Thinking MethodsIndustry Experience:~ e-Commerce, BFSI, Telecom, Travel, Hospitality, US HealthCare (Medicare, Medicaid, Commercial Insurance) and Consumer Goods Industries.Ashok can work as an independent SME, or lead through and work with high-functioning, collaborative design teams across locations.He set-up the first UX Design Studio from ground zero with UT lab, COE team with Operating Models in the Indian Banking Sector for HDFC Bank, the top private sector bank in India.Being a passionate designer and educator, Ashok has delivered 50+ UX courses globally for 1500+ participants on Design Foundations, User Research, Web Application Design, and Usability Testing in IBM IX, HFI, and MphasiS an HP company.

Experience

1. Principal Designer - Business, Industry & Copilot Studio

   Microsoft

   Jul 2024 — Present · IN

Education

• Welingkar Institute of Management

  Master's degree, Information Management

  2010

• Indian Institute of Technology, Delhi

  Doctor of Philosophy - Scholar, UX & AI Frameworks

  2027

Skills

• Web Applications
• Mobile Applications
• Usability Testing
• User Interface Design
• User Experience
• Information Architecture
• Usability Engineering
• Interaction Design
• User Experience Design
• Web Design
• User-Centered Design
• Team Management
• Usability
• Heuristic Evaluation
• Wireframing
• User Interface